Take it to the Bank
Seven sales tips to help you sell to financial institutions
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1) Be aware of all the ways a bank can use promotional products
The lobby or the drive-through window aren't the only places banks and other financial institutions use promotional products. "They use them in community- based banking promotions, new account premiums, traffic builders to get people into branch lobbies, corporate identity for employees, recognition awards and more," said Gregg Emmer, vice president, chief marketing officer for Kaeser & Blair Inc., Batavia, Ohio. Other areas you will want to consider are new product launches or pushes (like electronic banking), or any nonprofit work or sponsorship the bank may be doing.
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Michael Cornnell
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