Writing off the Cheap Talk

2) Consider the Value of Name Brands

"Brand should really stand above all else in writing instruments," said Schnier. "There are literally thousands of pen choices in our industry, but only a select few with brands that are recognized worldwide. The expectation of quality with brands like Sharpie, Paper Mate, uni-ball, Parker, Quill and Waterman is greatly elevated due to widespread exposure in retail channels," she explained. "Pairing an end-user logo or message with a strong consumer branded product can add significant value to the entire project."