Sheaffer Pen Showcases "100 Years of Timeless Memories" on Times Square Jumbotron

Sheaffer Pen, a division of Bic Graphic, has recently placed an exciting message for the tens of thousands of people passing through Times Square, the heart of New York City. Sheaffer's most recent advertising campaign will be featured on the "Geoffrey-Tron" screen, located above the Toys"R"Us in the heart of Times Square from November 2, 2012 through December 31, 2012. The campaign will run two times each hour, appearing more than 2,800 times throughout the holiday season and creating millions of impressions with visitors from around the globe.

Known as "The Crossroads of the World," Times Square is the most visited tourist attraction around the world and is famous for the astounding digital advertisements that illuminate the area. Promotional products distributors can take advantage of the exciting Centennial celebration and additional brand exposure Sheaffer will receive when presenting the line to their customers. The Sheaffer line of writing instruments, exclusively offered by BIC Graphic, is an exclusive, high-value gift idea—perfect for your most discerning client or executive.

"2013 is going to be a phenomenal year for the brand," said Gretchen Dickenson, group brand manager—Sheaffer Pen. "Activities will surround the mark that Sheaffer made in history over the last one hundred years while also envisioning what the future will bring for the brand."