Shop 'Til You Drop
MS: [Online retailers] have the most flexibility out of small or national chains. They can mandate promotions every hour if they wanted to. They have the ability to reach out to their customer base with the ease of an email that hits them right in the palm of their hand. E-commerce stores are now cutting out the middlemen (Groupon/Living Social) and offering the same discount deals directly to their consumers in order to maintain margin and still please their consumer base.