Shopping Spree: Selling Storefront Retail Items
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Know What Works
The point of promotional items in storefront retail is to attract business and to bring customers back again. Paying attention to what items work and supplying your client with these items can secure your spot as a trusted distributor. Stoeck explained how distributors can evaluate their clients’ needs. “If a store has extended holidays hours, that should be promoted with window decals, counter mats, floor decals, banners in front of the store and lapel labels for workers,” he said. “Look at measurements like cost per impression. In-store advertising is inexpensive and effective.”
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Brendan Menapace
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Brendan Menapace is the content director for Promo+Promo Marketing.
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