Shopping Spree: Selling Storefront Retail Items
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Knowing the client’s brand can allow you to suggest items that relate to the client’s identity. Wright suggested customizable items that users can take home, as opposed to advertisements that stay in the store. “Small home décor items, [such as] trinket trays, notebooks, votives, photo frames, paperweights and fashion accessories, all with customization,” she said. “Items that lend themselves well to the brand.”
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Brendan Menapace
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Brendan Menapace is the content director for Promo+Promo Marketing.
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