3. Order room service. “Notebooks and journals make great in-room gifts,” O’Boyle emphasized. The welcome-wagon addition for salespeople and clients is not only a nice thing to do, but it also helps these items stand out. Simply, there’s less competition off the show floor.
4. Offer options. Even though bags and notebooks are proven survivors, it doesn’t mean that any old incarnation will do. American Ad Bag, for example, has added more colors as well as lower minimums for this year in order to support its customer base. Likewise, Journalbooks/Timeplanner Calendar’s variety of imprinting options include screen printing, multi-color foil stamping and die cutting. “We … try to make recommendations that fit both budget and advertising objectives,” O’Boyle concluded.