Sierra Pacific Adds Umbro, Rawlings and Hilton
Houston-based Scope Apparel, the parent company of Sierra Pacific Apparel, is excited to announce the addition of Umbro, Rawlings and Hilton to its portfolio. The new brands will be marketed to the promotional products and imprinted sportswear markets under the Sierra Pacific umbrella with Sierra Pacific, FeatherLite and Blake & Hollister.
Umbro, currently available through S&S Activewear, is a well-established brand known worldwide for its soccer uniforms, footwear and equipment as well as cutting-edge athletic fashion and fan apparel.
Rawlings Apparel has been providing innovative products to sports enthusiasts and professional athletes alike since 1887. With a brand awareness rate of 88 percent among male consumers, Rawlings is set to become a well-known favorite in the promotional products and imprinted sportswear markets. Rawlings products will be available from Heritage Sportswear this fall.
Hilton Sportswear offers Speed Zone Race Gear,as well as Hilton Retro bowling, polo and camp shirts, jackets, and women’s wear. Hilton Apparel will be exclusively distributed by Virginia T’s.
Alan Finkelman, president, Scope Apparel, also will serve as president of Sierra Pacific with Jock Thompson as executive vice president. Ronnie Alschuler has been named executive vice president of sales, Sierra Pacific. Mark Goldwater is national sales manager and Michael Williams is director of operations.
“With these new brands Sierra Pacific is better positioned to service our supplier network,” said Alschuler. “Each of these brands has an outstanding reputation for quality, service and delivery, and we look forward to providing customers with a complete resource for their wearables needs.”
Sierra Pacific is known for its woven lines for men and women in denim, cotton twill and plush fleece. FeatherLite is an established brand for its Business Ready collection of button-down shirts in twill and oxfords, placket shirts, ties and aprons, all of which are soil-, liquid- and stain-resistant and color coordinated. Blake & Hollister offers retail-quality, top-of-the-line placket and camp shirts.