Summer is just around the corner, and that means more and more people will be heading to the beach to soak in the sun. However, just because it's summer vacation doesn't mean you don't have homework. Do you know what SPF stands for? Can you name the differences between UVA and UVB rays? Your customers need promotional skincare products, and you need answers to these questions so you can secure those sales.
The answers to these questions and more are available in "When It Comes To Your Skin...," the latest free webinar in the Norwood & BIC Graphic Selling Series, scheduled for May 16. Kevin Wicks, sales training and development manager for Norwood & BIC Graphic North America will guide you through everything you need to know to sell skincare products.
Sunscreen is regulated by the FDA, so it is important to know what you are selling so you do not endanger your reputation-or that of your client. Wicks will explain the differences in various forms of sun protection, what ingredients to look for, why testing and product safety are important, and how to make sure you're buying from an FDA-compliant supplier. Other topics will include the new sunscreen labeling regulations and what the difference is between "antimicrobial" and "antibacterial."
"When It Comes To Your Skin..." is scheduled for 2 p.m. EST on Wednesday, May 16, and is moderated by Promo Marketing's editorial director Nichole Stella. Registration for the webinar is open now, and if you are unable to attend, you can still sign up to watch the webinar on-demand after the live event. Please email questions to cswebinars3@napco.com or call 215-238-5300. For more information, visit www.norwood.com or www.bicgraphic.com.





