2. Try Multifunctional Items
Drinkware and "multifunctional" don't typically go hand in hand. For one thing, mugs and tumblers have a single, clearly defined function—holding beverages—that hasn't required much tweaking since man chiseled the first crude drinking vessel from his cave wall. For another, what else can you do with a mug or tumbler, really? A lot, according to Janine Cannici, marketing communications manager for VisionUSA, Rahway, N.J. "Our goal is to provide a functional product coupled with a fresh design," she said.
She gave the example of a soup mug that includes a wide, bowl-like base, a spoon and a lid, allowing recipients to use it as both a mug and a bowl. "Creating multifunction items offers flexibility in use," Cannici explained. "We see a ton of activity in the health care industry as a gift to nurses and staff, in the education field for use by teachers and administrators, and from HR departments to employees in conjunction with a wellness program."
3. Think Big With Decoration
Big imprints are (unsurprisingly) big for most promotional items. Branching out from the standard one-location imprint with wraps or inserts is one way to make the most of a mug or tumbler's decoration area and go "big." "We always focus on maximizing the 'billboard' imprint space," Kelley said. "We love full-wrap designs."
"We offer screen print, pad print and full-color digital paper inserts," added Cannici. "The digital paper inserts are the most popular, allowing for a full-color reproduction of any artwork or advertising message both inside and outside. It allows the drinkware to become a mini billboard on the go."
4. Offer Add-ons
If you know the particular market a client is buying drinkware for, try offering additional products that might be useful in that market. "We suggest following up with an additional idea—for example, when a desk mug is ordered we go ahead and print a desk caddy or an apothecary jar and send it to the distributor," Cannici explained. "When the distributor follows up with the end-user they have another idea showing their logo ready to go. We have seen much success with this and most times it leads to an additional order."