Sip Tips
5 ways to stand out in the branded mug and tumbler market
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Sean Norris
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1. Go Beyond the Basics
There's nothing wrong with a ceramic C-handle mug. Lots of businesses use them—restaurants, corporate offices, banks, etc.—and no kitchen is complete without a handful of them jockeying for space in the cabinet. But that can have drawbacks. If everyone already has a cabinet stuffed with mugs, it lessens the chance a given mug will stand out (if the recipient keeps it at all). And if all you're offering are basic mugs, that could make prospective clients more hesitant to buy.
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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