Outside the Chocolate Box

1. Use a Size Gimmick
Watch network news for a weekend or two, and you'll notice that Americans (or perhaps just TV news producers) have an odd fixation with oversized food. Every once and a while you'll see a story about a Volvo-sized hamburger or a sub sandwich as long as a football field met with wide-eyed field reporters and a crowd full of slack-mouthed, hushed onlookers. And while you may not have the budget for a boulder-sized truffle or to-scale chocolate T-rex, there's nothing wrong with providing a big hunk of the sweet stuff to get a little attention.