SNL Skit Inspires Micro-Moment Apparel Opportunity for Weezer
Come 2019, music fans will be able to reflect on 25 years of Weezer albums, as the year will mark the anniversary of the band’s eponymous debut and see the release of its 12th studio disc, another self-titled collection also known as “The Black Album.” Given the group’s longevity, the Rivers Cuomo-fronted foursome has inspired a few conversations about the quality of its output, with “Saturday Night Live” having recently devoted a four-minute skit to the topic. Based on the Matt Damon- and Leslie Jones-led creation, Weezer is having a little fun by incorporating a T-shirt into a bundle with its upcoming March album’s digital pre-order.
When we take a look at Weezer’s catalog, we must admit that we have not followed along much since 1996’s “Pinkerton,” a stance that would put us in the good graces of Jones’ character, who argued that the band has been lackluster ever since. That is not to say we feel Weezer has run out of gas; we have just fallen for other groups.
Either way, we would likely not receive a Christmas card from Damon’s "Todd," who professed to be a “ride-or-die” follower. That allegiance must have plucked at Cuomo’s heartstrings, as fans can secure a black (how fitting) T-shirt and instructions on how to download the first two singles and eventually the other tracks for $25. What, no sweater? (That's a joke for Weezer buffs.)
Can we all just agree that Weezer is the best band of all time?
— weezer (@Weezer) December 17, 2018
Yesterday, Rolling Stone devoted space to the “Saturday Night Live” handiwork, learning from Cuomo that the frontman has yet to view the comically tense exchange between Jones and Damon. No matter, he and his bandmates are still peddling the apparel item as an example of the power of micro-moments.
Musicians never want to feel that they are going through the motions as they craft new material, so the assertion by Damon’s character that Weezer continues to peak could lead fans to have the T-shirt accompany their appreciation for the musicianship that Cuomo et al will be dropping come March 1. We here at Promo Marketing consider ourselves pretty impressionable, so it is definitely within the realm of possibility that the “Saturday Night Live” clip might compel us to see how the band has progressed. Might it be enough to convince us to buy the shirt, too? If we find ourselves answering “no,” Cuomo might just have to serenade us with “Say It Ain’t So.”