SnugZ USA Introduces ImpressionZ Inspirational Message Cards
Salt Lake City-based SnugZ USA introduced a line of handcrafted and classic greeting cards through its subsidiary line ImpressionZ in October 2007. The artful, scrapbook-style cards feature a personal touch through combining unique papers with metal, ribbon and stitching. The concept was greeted within the industry with so much success that the line was additionally translated into Spanish and French in early 2008.
Effective April 2008, the company is taking the ImpressionZ greeting cards concept one step further by introducing a series of “ImpressionZ InspirationZ” message cards aimed at the workplace market. The goal of the new line is to inspire and motivate while recognizing employee accomplishments. “Employees crave meaningful recognition in the workplace, said company vice president Charley Johnson. “Motivation, inspiration and recognition are about building relationships by taking a genuine personal interest in people and their well-being. This will inspire morale and productivity.”
The concept for ImpressionZ InspirationZ is a direct result of a motivational e-mail program Johnson has been doing for a number of years—religiously sending personally selected weekly inspirational messages to his personal email list that totals more than 1,000 people. After receiving substantial and continued positive response to this program, the introduction of “ImpressionZ InspirationZ Cards” line seemed like the next natural step.
These new cards are designed to make recognizing clients, employees and associates habitual. “Remember, a firm earns business and personal loyalty by creating a positive atmosphere that encourages, motivates, energizes and inspires innovation,” said Brandon Mackay, president and CEO.
The inspirational photo/message cards initial release will consist of 20 different card messages with matching envelopes.
For more information on Snugz, visit www.snugzusa.com or call (888) 447-6840
About SnugZ USA:
Founded in 1989, SnugZ USA is recognized as an industry leader in the manufacturing of lanyards, eyewear retainers and personal care products in the promotional products industry. SnugZ USA has grown consistently since the early 1990’s and closed out 2007 at the $25 million mark.