Sock Club Launches DIY Sock Design Builder Tool
Custom sock supplier Sock Club has announced the release of their newest tool to provide the quality virtuals in the shortest time possible: the DIY Sock Design Builder.
“We know that our distributor partners are incredibly busy, and have a lot on their plate," said Abbey Grimes, head of product at Sock Club. "We also know that when last minute meetings or sales opportunities come up, sometimes they need a five minute solution for their pitch. We are hoping that this tool will enable our distributor partners to pitch socks anywhere, anytime.”
The company has always provided free virtuals for their custom socks with the aim of ensuring that all their clients have the best possible sock design. They recognize that while everyone may be creative, not everyone may possess the necessary software and background to design their own branded sock, or have the time to get fully custom virtuals.
To address this, the company developed the DIY Sock Design Builder that empowers their clients to create their own unique custom sock designs in just a few clicks.
One of the key advantages of their custom socks is their full customizability from top to toe. The company seeks to reinforce this concept of complete customization by incorporating it into each part of their process, from their user account system to each user's shipping preferences. They want to emphasize that each custom sock should be uniquely tailored to the individual client.
“We made sure to include our top converting templates for our clients to customize in the tool, as well as some staff favorites,” says Layla Hubbard, design director. “We also made sure that it was really easy to get the client’s brand colors right, because often, end-users really see their brand in the hands of their distributor. We want to reinforce and support that relationship in any way possible.”
Hubbard did emphasize that this is only one of the ways that Sock Club’s distributor partners can get virtuals for custom socks.
“Our in-house team of textile designers is not going anywhere,” says Hubbard. “We pride ourselves on our personal touch with each unique design, and our 24-hour-or-less turnaround time. That’s why we always offer virtuals for free, regardless of whether it’s just a pitch or if it’s for a rush order with a PO.”
The Sock Club team also has a solution for distributor partners who have their own in-house design teams, or who function as a one-person shop responsible for designing and executing the branding for various clients.
“Over the years, we have developed pretty in-depth templates for our partners that want to create the design themselves," Hubbard says. "They are easily editable in Photoshop and Illustrator, and our in-house team is always available to walk our clients through the templates to ensure that they have all the knowledge and tools needed to make their perfect custom sock design."
The Sock Club team is excited to continue providing tools that help their distributor partners sell.
“This is one of many exciting tools that we are rolling out this year,” says Grimes. “I can’t wait to see the impact that they have on our distributors’ sales!”
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