Soften the Sell
How to find the right fleece products for your clients
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Promo Marketing spoke to Alia Shah, merchandiser for Ash City USA, Lenexa, Kan., and Terry Chen, general manager for Landway International, San Francisco, about what you should know about this popular apparel fabric.
VERSATILE VALUE
Fleece provides versatility to end-users. "It can be worn during multiple seasons as a mid-layer or an outer layer," Shah said. "It provides warmth without too much bulk."
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- Companies:
- Ash City USA
- Landway International
E
Amanda L. Cole
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Amanda L. Cole is the editor-in-chief of NonProfit PRO. She was formerly editor-in-chief of special projects for NonProfit PRO's sister publication, Promo Marketing. Contact her at acole@napco.com.
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