Soften the Sell

Chen agreed, adding that fleece is not only a casual piece, but can also be paired with professional attire. He noted that fleece is tied with polo shirts in terms of popularity in the promotional market—as fleece garments are found in most closets. "Of course this means maximizing advertising impressions and high ROI," he pointed out, referring to its frequent use. "Value makes fleece very popular because of its relative low cost for the outerwear category. Landway's wholesale price on fleece ranges from $9 to $13, which is similar to many polo shirts in the market, but [fleece] has a higher perceived value."