Sonoma Promotional Solutions Appoints New General Manager

Sonoma Promotional Solutions, Sonoma, Ca., announced the hiring of Nickolai Mathison to the position of general manager/senior vice president of sales. A 20-year sales and marketing veteran, Nickolai brings a wealth of broad experience to the SPS team, including leadership positions with On Board Experiential Marketing, Omnicom's Radiate Group, and Olympic Games marketer SportsMark Management Group. "The opportunity to join an industry leader with a 20 year track record of providing truly innovative and unique products is very exciting," Mathison said.