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Different mallets and stirrups for the same game of polo. Different matches and cross-state fireworks for the same harmless youthful pyromania. Human inventiveness has created so many tools and toys, drilling down to a ridiculous level of detail and ornate quality, all for the sake of having the maximum amount of fun. Awesome if you like having fun, sure, but certainly complicated if you're planning a promotional campaign involving play.
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Michael Cornnell
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