Source Abroad by Prime Adds 15 Items to Direct Import Line

Source Abroad by Prime, the overseas and custom sourcing division of Prime Line, Bridgeport, Conn., has added 15 new items to its direct import line and launched a new, fully animated video showing off its capabilities.

The new video, entitled "Source Abroad by Prime," was produced with distributors and end-buyers in mind. It demonstrates from start to finish the process involved with creating a custom water bottle, and explains the custom and overseas sourcing services available from Source Abroad.

“It’s a big story to tell, and we felt that a fully animated, three-minute video would be far more interesting and entertaining than other formats,” said David Fiderer, Prime Line's director of marketing and co-producer of the video along with ProMark, Promo Marketing’s agency division.

“We believe this video will be especially helpful to distributors working with a large company that does overseas programs, is looking for competitive pricing, is able to plan orders in advance, values compliance, and is looking for the ideas and creative services we bring to the table,” said Andrew Brodey, vice president of global sourcing for Source Abroad by Prime.

“Source Abroad offers distributors tremendous flexibility, as it can deliver factory direct pricing on a large order of a stock Prime or Jetline item, or it can modify an existing product or it can create a one-of-a-kind item from scratch,” said Jeff Lederer, CEO of Prime Line. “We also offer price engineering where we use less expensive materials to replicate an existing item in order to meet a specific price point.”

Source Abroad’s direct import line is comprised of hundreds of pre-sourced items that are ready to order. The new items are featured in the 2017 Source Abroad digital catalog, which can be viewed here.

For more information on Prime Line, visit www.primeline.com.