Sponsors Hope Tiger’s Return a Marketing Roar
Sponsors who stuck by Tiger Woods are ramping up to profit from his return to the golf course.
Upper Deck Co. will sell memorabilia like signed red shirts with price tags upward of $1,800. Electronic Arts Inc. has a new browser-based version of its Tiger-themed video game coming out next week. And Nike Inc. reportedly has a TV commercial featuring Woods in the works, though it won't confirm that.