Slow Economy? Simply Slam-dunk Sales
SPORTS CLICHÉS AND SELLING STRATEGIES COLLIDE
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GIVE THE FANS WHAT THEY WANT
People don’t pay to see Manny Ramirez bunt or Annika Sorenstam hit irons out of the tee box. People want the long ball, the long drive, and end-users are people too. For distributors, the goal is to lead off with winning products that provide every advantage to make the sale. For Deryl W. Fauss, vice president of sales and marketing for Montgomery, Texas-based Spirit Industries, this means providing products made in the U.S. “95 to 98 percent of the products we carry in our line are made here in the USA,” said Fauss. “This means a great deal to me and to others, I believe.”
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- Companies:
- Game Sportswear
- Spirit Industries
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Charles Plyter
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