Squeeze Your Way to Success
There are reasons stress reducers have stuck around for so long (besides the fact that stress seems to be the one constant in our ever-changing world). Here are nine reasons to convert stress reducers from handfuls of polyurethane foam to squishy moneymakers.
1. They Work Anywhere and Everywhere
"All markets utilize stress relievers," said Erin Rouse, director of marketing for AAkron Line, Akron, Ohio. She listed the financial, education, legal and food/beverage industries as examples.
2. They're Timeless
Stress reducers' ability to fit into any type of promotion—either as a giveaway, a coupon or an advertising strategy—has helped these products pass the test of time. "Stress relievers have been an industry stronghold for the past 20 years," St. Louis-based Ariel Premium Supply's marketing administrator Amy Kitzman said.
3. They're Built for New Business
Unlike some other advertising techniques, such as TV or radio ads, stress reducers don't have to break the bank, making them a smart choice for new or small businesses. "Due to their unique qualities, stress relievers are great for a first-time promo buyer or a new business owner," Kitzman said.
4. They Aren't All Stress Balls
Stress reducers can be useful when put to their intended use as receptacles for the smoldering rage that often accompanies workplace frustrations, but don't be afraid to think outside of the proverbial polyurethane box and go with non-squishy toys.
"The most popular stress relievers are multi-function ones," said David Fiderer, director of marketing for Prime Line, Bridgeport, Conn. "The Rubik's Cube is extremely popular because it is a well-known cultural icon, has multiple sides for messaging, is colorful and fun to play with," he added.
5. They Come in Every Shape
Stress reducers are not merely foam balls with single imprints. They can come in any possible shape your clients want. When recommending one to a client, Kitzman suggested industry-specific shapes. "End-users love them because they immediately connect with the suggested promo," she said.