Squeeze Your Way to Success
6. They Can Change Color
Rouse explained that the company's most popular stress reducers are the Mood Smiley Face Stress Ball, Stressed Out Mood Dude and Smilin' Mood Stress Dude, all of which change color with the heat of the user's hand. "The fact that our stress relievers change color from the heat of your hand makes them an easy sell," Rouse said. "It is easy to utilize clever slogans for these products such as 'Make healthy changes with XYZ Gym.'"
7. They Help Users Relax
It's hard to believe that a small squishy blob can have a practical purpose. Don't forget that they are called "stress reducers" for a reason. Fiderer recounted a case study in which a distributor needed stress reducers for an endodontist (a dentist specializing in gums and root canals). "One distributor told us that our Tooth Stress Reliever was given by a dentist to patients to help them relax while the dentist worked on them," Fiderer said. "This practical application of a stress reliever was never more appropriate. Other clients give them away and they sit on a desk, but this client has found a more therapeutic use for the item."
8. They Calm Sports Anxiety
Nothing is more stressful than waiting to see if that pop-up into left field will be a homerun or a fly-out. Your clients can be there for moral support by providing athletically themed stress reducers. "Stress relievers are popular giveaway items at sporting events, grand openings, trade shows and as souvenirs," Kitzman said. She offered an example of a sports promotion. "Perhaps the most memorable imprint was a six-color MLB World Series Champion imprint on 30,000 baseball stress relievers," she said.
Rouse agreed, adding three more markets fit for sports-themed stress reducers. "We have printed stress relievers for athletic events as well as fitness centers and shopping malls," she said.