Squeeze Your Way to Success
9. They are Better (and Squishier) than the Average Coupon
Rouse mentioned one case study in which a fitness center gave out the color-changing Mood Smiley Face Stress Balls at its booth at a local summer festival. The balls were imprinted with the slogan "Healthy changes will put a smile on your face." "People were told they could bring the stress ball to the center's grand opening for a 10 percent discount off their membership," Rouse explained. "They signed 20 percent more members on the first day than their past grand-opening events. They plan to use Mood Smiley Face Stress Balls for their next location's grand opening next spring."