In New Partnership, St. Regis Group to Take Over Ritter Pen's U.S. Operations
St. Regis Group, the supplier based in Indianapolis, has announced an alliance with Ritter Pen, the leading global manufacturer of high-quality German pens. Effective immediately, St. Regis Group will take over the North American operations for Ritter Pen.
Under the terms of the agreement, St. Regis will provide the infrastructure, production and logistical resources to allow Ritter Pen to inventory an increasing range of their extensive product offering, and improve their serviceability within the U.S. While its inventory continues to expand in North America, the entire Ritter Pen product line will continue to be manufactured and supplied by its German factory.
"A partnership with the St. Regis Group allows us to maximize the large scale national market opportunities for Ritter Pen in the USA," said Jürgen Riedel, managing director of Ritter Pen. "Expanding our distribution channels and increasing our serviceability in the USA is a key component of our overall growth strategy and this partnership with the St. Regis Group will be crucial in facilitating this growth."
Richard Firkser, president and CEO of St. Regis Group, said,"We are excited to expand on our relationship with Ritter and value their trust in us to manage the sales, marketing and fulfillment of their Ritter brand pens in the U.S."
The integration with the St. Regis Group will enable Ritter Pen to better facilitate its future growth through St. Regis's four North American facilities, while providing the proper infrastructure to ensure Ritter Pen's continued success as a premium supplier in the promotional products industry. Ritter Pen will maintain its current industry ID numbers, and will maintain separate websites and catalogs. Fulfillment will be FOB Buffalo, N.Y., with future plans to include fulfillment from St. Regis Group's Indianapolis facility.
For more information, visit www.stregiscrystal.com.