Everyone loves a bundle. Pairings aren’t just limited to wine and cheese, either. There are plenty of things that pair well with apparel. If you ask a lot of modern artists, albums work well with merchandise, but that’s part of a scheme to boost album sales.
If you ask Standard Issue what goes well with a T-shirt, they’d tell you a bar of soap. No, it’s not because you smell and need to get rid of your musty old T-shirt you’ve been wearing since the beginning of quarantine. Everyone loves that feeling of a fresh T-shirt, so why not pair it with that fresh-out-of-the-shower feeling, too?
Collaborating with Iron Lion, Standard Issue released three color-matched tees and corresponding bars of soap. The kit also includes some stickers, adding to the whole branding experience. And yes, the bars of soap have both companies’ logos on them.
The packaging for each bar of soap adds to the whole look, too.
It’s a good example of going that extra mile and adding some value. People love kits and bundles, especially when they take the time to match and pair things thoughtfully. Your T-shirt might be the softest in the game, but having a little something extra to sweeten the deal is always appreciated and appealing.