Standard Register Expands Promotional Marketing Initiative with New Leadership
Whitman, who is new to Standard Register, is a promotional marketing veteran in the apparel industry. With business-to-business marketing and sales experience across the uniforms market, Whitman has built successful sales teams with a strong focus on serving customer needs in the retail environment.
"As we continue our rapid growth, we are building Standard Register's promotional marketing presence with a focus on the holistic needs of our customers. By leveraging our broad portfolio of capabilities, we bring a combination of marketing and supply-chain expertise that is unparalleled in the industry," Giachetti said. "We see every promotion as an opportunity to build awareness and amplify our customers' brand messages to drive better outcomes for their business. Our balanced approach of marketing effectiveness and supply-chain efficiency optimizes our customers' budgets while maximizing their revenues to deliver a high degree of customer engagement."
For more information, visit www.standardregister.com.