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Michael Giachetti will lead the promotional marketing team as vice president and general manager for promotional marketing. Giachetti is the former vice president of strategic accounts for WorkflowOne. In his new role, he will be leading a newly formed team of strategic promotional marketing directors, merchandisers, and marketing and pre-sales specialists. Giachetti has 18 years of experience with the combined companies in sales leadership roles. He will report to Jeffery Moder, chief marketing officer.
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