Staples' 2020 Plan Brings Promotional Products Into Focus

Following the failed merger with Office Depot and rumors of a sale swirling around, Staples announced its "Staples 2020" plan, which focuses on promotional products, among other product categories.

Seeking Alpha reports:

Staples is pivoting away from solely selling consumer goods towards selling office services. The business opportunity is so great that another competitor, Xerox, has also found itself pivoting towards this business opportunity. To my understanding, there are at least 3 large public companies now attempting to sell services to office customers rather than only selling office products. Not to mention smaller and independent businesses. This implies a highly fragmented and competitive market. Nevertheless, in spite of potential execution challenges, I believe that Staples is still undervalued relative to its full potential.

Beginning in the fourth quarter of fiscal 2016, Staples detailed its two operating segments: North American delivery and North American retail.