Staples Expands Private Label to Japan
Staples Inc., the Framingham, Mass., parent company of Staples Promotional Products, announced the launch of Staples brand products in Japan, bringing North America's most trusted brand in office products to businesses in one of the world's biggest markets. Staples has established a wholesale distribution relationship with Jointex, a leading office products wholesaler and division of PLUS Corporation, a manufacturer of stationery and office furniture based in Tokyo.
"As the most trusted brand in office products in North America, our goal at Staples is to help small businesses succeed by providing innovative, quality products," said Dave D'Angelo, senior vice president of Staples Brand Group. "We're excited to introduce Staples brand products to Japan, providing businesses there with the quality and value that customers around the world trust every day."
Staples brand products will now be available in Japan through hundreds of dealers as well as more than 25 retail stores. Products include filing products, fasteners, notebooks, writing instruments and other business essentials. Staples plans to expand the number of products and categories over time.
"Jointex Company is proud to offer Staples brand products in Japan," said Kimio Asano, president of Jointex Company. "Japanese consumers will love the quality and value as well as the unique designs and vivid colors of Staples brand products, and we expect to grow both our retail and delivery businesses through this relationship."
Staples recently announced that growing its own-brand products is one of the key elements of its new strategic plan. In September, the company announced it would close 60 stores and shift is focus after it reported a 31 percent drop in income for the second quarter of 2012.
For more information, visit www.staples.com.