Starbucks' New Fall Drinkware Collection: Floral Prints Aren't Just for Apparel Anymore
Technically, fall starts on Sept. 22, but we’re looking for every possible reason to start pumpkin-spice-everything season early. The famous Pumpkin Spice Latte made its appearance in Starbucks stores late last month, and now we have an even better reason to get into the fall spirit. When we heard creative agency ban.do was collaborating with Starbucks for yet another collection of drinkware and other merchandise, we were expecting autumn leaf designs or maybe even some quirky Halloween-themed items. So we were surprised to see floral prints highlighting the collection, and even more surprised at how well the designs work.
The drinkware collection includes limited-edition mugs, double-walled travel mugs and cold cups, which means you’re in luck if you’re still on a cold brew kick. (We appreciate when a company creates merchandise that matches our drink preferences. Hot or iced, that is. We don't discriminate.) And the items come in two main design options—one that features stylized fall objects and one decorated in the floral pattern.
“Cozy icons features everything we love about fall—rain boots, comfy sweaters and pumpkin spice lattes, and midnight floral is an exclusive design you can only find inside @starbucks at @target stores,” ban.do wrote in an Instagram post. When we think of floral prints, we typically think apparel, but ban.do is going against the trend and making its own rules.
The midnight floral pattern isn’t just for spring or summer, and we could easily see the trend extending to decoration on all kinds of promo items. At minimum, it provides some nice inspiration on how to transition from bright, summery colors to more muted and darker shades to fit into a fall theme.
Along with the already exclusive designs, ban.do also mentioned that the midnight floral pattern would only be available inside Starbucks stores at Target, creating an element of further exclusivity. In the past, similar ban.do Starbucks releases were only available overseas. Unless U.S.consumers were among the few lucky giveaway winners, they could only admire the releases from afar. We’ve mentioned before how The Walt Disney Co. knows its stuff when it comes to promotional merchandise, but ban.do and Starbucks might be runners-up in creating limited-edition merch that generates its own hype and demand.