Italian Start-Up Kloters Set to Launch T-shirt That Scrubs Pollution Out of Air
Summer will soon be upon us, and for certain cities, including Promo Marketing’s base in Philadelphia—a place long plagued by the problem—the change in season will see an increase in air pollution. Officials, however, no matter where one resides, are always suggesting means to curtail the nuisance’s effects, with many of their tips touching on citizens’ lives as consumers. An Italian-situated start-up has decided to accentuate the end-user experience in the fight against environmental filth, developing a smart T-shirt intended to filter the air around the wearer.
We all know the importance of respecting personal space, and this item by Kloters allows people to show how much that room means to them on a whole new level. Relying on a cloth dubbed The Breath, which the originators tab as “an energy-free system which needs no electrical nor fossil energy source to purify the air,” the top fights back against pollution by absorbing and retaining certain pollutants in its inner layer. The RepAir item subsequently releases clean air, with its overall components resulting in a good that called on “zero-impact production methods” to make its overseers, including Silvio Perucca, proud.
“The biggest challenge of the project was to realize a smart and aesthetically pleasant product that also seamlessly integrates an innovative technology without affecting elegance, wearability and comfort,” the Kloters creative leader and brand product/sales manager said of the Milan-designed T-shirt, which will appear in select stores and online next month.
— KLOTERS (@KlotersMilano) April 23, 2018
With regards to being “aesthetically pleasant,” one might say Perucca and his peers are not tempting fate with their decision, as the T-shirt will be available in only black and white. It appears, then, that sustainability served as their chief inspiration, as the Kloters contingent claims the apparel offering presents “an ecological solution” stemming from the use of “a passive technology that perfectly fits with the social and energy politics of the new millennium.”
While the aforementioned approach of summer makes the unveiling quite timely, the shirt, whose cloth component can combat pollution for six months before end-users will need to replace the insert, has company in Kloters’ attempt to battle back against contaminants. Responding “Anywhere” to a website inquiry on where people can use the product, the Kloters team notes The Breath brainchild can be an indoor or outdoor complement to more established ways to stem pollution.
Kloters is attempting to earn some green by encouraging end-users and businesses to go green, as the unisex shirt, which it is touting via a Kickstarter campaign, could be a subtle—based on the seemingly nondescript design—but effective way to begrime pollution’s reputation as an invincible foe. It will be interesting to see to what extent the masses breathe life into The Breath, especially given the recent revelation that nine out of every 10 people worldwide inhale polluted air.