Stress Your Way to Success
It's possible selling stress reducers and office toys can cause distributors unnecessary anxiety of their own. Promo Marketing spoke to some of the industry's top suppliers to learn more about stress reducing products so you can decide which are best for your business.
Value of Relieving Stress
Everyone experiences stress at some point during their lives, which means stress reducers and office toys are helpful promotional products that will also generate a lot of logo exposure. Rick French, PCNA Mid Atlantic sales manager, for Bullet in Hialeah, Florida, explained how working with your hands helps your brain relieve stress. "Stress relievers and office toys are good promotional products because they deliver repeat brand impressions with the added bonus of really relieving stress," said French. "Researchers have shown that a large part of our brains are dedicated to processing information that comes in from the numerous nerve endings in our hands. So when the hands are busy, the brain releases a lot of stressful'intellectual' activities."
Because stress relievers and office toys are so versatile, their designs are often silly and fun. Jeff Lee, president/CEO, for STOPNGO-Line in Industry, California, added that these promotional products are a way to make people smile. "Stress reducers are a great way to brighten up the mood in any setting. Not only are they there for your squeezing pleasure, but are also there to bring some fun and joy," Lee said. He added, "Some of the shapes and sizes are just downright goofy and fun. When paired with a brand or logo, it definitely gets a great message through."
Aaron Bradley, sales and marketing director for Chicago-based American Greenwood, explained that office toys and stress reducers are valuable as promotional products because people enjoy having them. "Most people I know like to keep them around the office, so they get great exposure," he said. "If someone has a hand massager, it's something they can take out when they need a break."
Ashley Chiaradio is the Senior Content Strategist at Total Retail. Ashley has been creating content for more than 7 years, and provides a unique insight in covering the retail industry having worked directly for retailers in the past. She’s passionate about profiling women leadership in the space.