Stress Your Way to Success
What to Look For
Don't get intimated by the thousands of stress reducers and office toys available. Lee stressed that they work for almost every scenario. "A good stress reducer is one that is fun, bright [and] colorful, and relates to the product or service that your company offers," he said. "Sometimes you can go wacky as well and have some fun in picking a shape/size. There's no right or wrong stress reliever."
Bradley has another angle — the most important thing is that the product is useful. "To give out something goofy that has no useful purpose can be a waste of money sometimes," he said.
French added that it's important the product does its job, however, by providing a mini escape for the user. "A good stress reducer or toy is one that can create a physical or mental distraction over and over again."
If buyers are looking for a classic stress reliever, Lee said STOPNGO's Ball Stress Reliever is a popular choice. "By far the most popular stress reducer is still our traditional and colorful stress ball," he explained. "The price point is hard to beat and it comes in an assortment of colors." Lee explained that Stress Cubes are also trendy because customers choose to decorate different sides with different tag lines.
Bullet's Round Stress Reliever is also popular, according to French. "With a variety of popular colors and a large imprint area, this item compliments any brand," he said.
American Greenwood's hand massager, a stress reliever that both end-users and distributors like, has an added health benefit. "Our hand exerciser massager gets a lot of usage. It's a great item that you can squeeze to build strength in your hand and reduce stress," Bradley said. "It has a unique shape and really serves a purpose. That's why I think it's so successful."
Ashley Chiaradio is the Senior Content Strategist at Total Retail. Ashley has been creating content for more than 7 years, and provides a unique insight in covering the retail industry having worked directly for retailers in the past. She’s passionate about profiling women leadership in the space.