Stress Your Way to Success
Though stress relievers and office toys are often used to distract people when they need a mid-day break, they can be used in a lot of ways.French explained a time where Bullet's stress relievers were used for a large group event. "A company in Michigan wanted to do a team- building effort that included a paintball outing. However, there were over 4,000 employees and the cost to facilitate the outing was tremendous," French said. "As a budget-friendly alternative, this company opted to host a series of 'Stress Ball Wars' in an onsite warehouse. Employees each received two Round Stress Relievers and were released to the warehouse in groups of 40. This event was so popular with employees that it continues every April in recognition of Stress Awareness Month," he continued.
STOPNGO's stress relievers were also used in a creative and fun way. "We've seen our stress balls used in action in a giant ball pit," Lee said. "[The client] built a giant pit and filled it with thousands of stress balls. Kids and adults all had fun with it, and in the end people were able to take the balls home with them. It served double-duty at their event."
Bradley finished with the reminder that a well thought-out use of a stress reducer or office toy as a promotional product will keep reminding end-users of the business on a daily basis. "I had a client that was selling our hand exerciser/massager to a gym for a giveaway. They handed them out to new applicants. They would take them back to the office and use them," Bradley said. "A lot of the time, they would sign people up and they would end up canceling their membership after a few months because they wouldn't go. This giveaway worked out great because it reminded them if they want to get in better shape, then they need to get to the gym regularly."
Ashley Chiaradio is the Senior Content Strategist at Total Retail. Ashley has been creating content for more than 7 years, and provides a unique insight in covering the retail industry having worked directly for retailers in the past. She’s passionate about profiling women leadership in the space.