One in Four Restaurant Workers Wear Dickies Pants on the Job, According to Consumer Study
On Aug. 12, 2014, leading global work wear brand Dickies, Fort Worth, Texas, announced the results of a recent study performed in the food service industry. The study was conducted by independent research firm ConsumerDNA and included interviews with more than 1,000 active industry professionals from fast food/quick service, casual dining or fine dining restaurants.
The study revealed that Dickies rates highest on quality, durability and comfort among food service professionals, which includes chefs, cooks, servers and greeters. A key finding in the study is that one in four restaurant workers wear Dickies pants on the job, outpacing competing brands 3-to-1. Restaurant workers also ranked Dickies as the "best brand" amongst their work wear choices specifically due to key product features and benefits desired by the workers, as well as the overall value of Dickies work wear.
"For decades food service workers have trusted Dickies to get the job done both in the kitchen and front of the house, and we're proud that we continue to be the brand of choice among today's food service professionals," said Alex Smith, senior vice president of occupational wear at Dickies.
As a food service industry leader, Dickies Occupational Wear continues seeking customer feedback to increase its offerings in the restaurant industry. The brand recently expanded its offerings to meet the needs of the thriving food service industry, as well as the addition of performance features to existing pieces for increased functionality and mobility.
"As a company, we are passionate about understanding the needs of our customers," added Smith. "Our goal is to provide purpose-built work wear so that workers can focus on the job at hand. Our success in the food service sector is a credit to our brand, product quality, value and strong connection with the uniform wearer. We are proud to provide food service professionals with a head-to-toe uniform solution designed with the comfort and durability for which the Dickies brand is known."