Bite-size and Beautiful
Succeeding with smaller edible promotions
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Universal Promoters
One of the best perks of being small, of course, is fitting everywhere. From trade shows to restaurants to political campaigns, there really isn't a place the smaller snacks can't be used. Mike Shulkin, president of A La Carte, Chicago, explained that unlike their large, more expensive peers, smaller edibles are not restricted conceptually to the premium and incentive market. "It could be new product introductions, it could be a contest. They're more geared toward an event, rather than a thank-you," said Shulkin. The good thing about events, of course, is there are tons of them going on all the time, making smaller items that much more salable.
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- Companies:
- A La Carte
- Hospitality Mints
Michael Cornnell
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