Successful and Questionable Sports Promotions
An article by Bleacher Report, Awkward Sports Giveaways, pointed out a bunch of sports promotions that range from quirky to poorly planned or outright terrible.
Making the list was the time the Washington Nationals celebrated star right fielder Jayson Werth by giving fans a garden gnome modeled after him. This quirky promotion was so well-received that the team used it in a scavenger hunt. 100 gnomes, six of which were signed by Werth, were hidden around the Washington, D.C. metropolitan area. Fans who found an autographed gnome received tickets to the National League Divisional Series.
#WerthGoesGnome #WerthGoesGnome #WerthGoesGnome #WerthGoesGnome #WerthGoesGnome #WerthGoesGnome pic.twitter.com/FUVRcotkcv
— Washington Nationals (@Nationals) August 5, 2014
As for awkward promotions that were less "cute" and more "whoops," a Colorado Rockies promotion made the article with an unfortunate blunder. The Colorado Rockies baseball team awarded fans with a T-shirt with shortstop Troy Tulowitzki's name on it. However, their promotion wasn't quite as successful as they had hoped, as the name on the back was spelled wrong.
Some outright offensive promotions are also covered. A Chicago White Sox's attempt at a promotional item yielded terrible results. Preparing for a rainy game in July, the White Sox gave out free white ponchos with the team's logo on the front. However, the white design with a pointed hood made for horribly conceived promotional products that caused fans wearing them to appear similar to members of the Klu Klux Klan.
Click through to Bleacher Report to see the full list.