Summer School

Sheer. As mentioned above (see “J”), jersey and other sheer choices help keep the wearer cool and comfortable, said Raymond, who pointed to sheer ribs and tissue fabrics as good choices. “All of these fabrics are extremely lightweight, cool and comfortable while never being stuffy or constricting,” she added.

Tanks and T-shirts. And the best items on which to use the sheer fabrics? “Tanks and … tees are always a popular choice,” Raymond noted. However, to update the standards, she recommended looking for longer lengths, rich colors and retail-inspired details (ruching, draping, etc.).

UPF. Standing for Ultraviolet Protection Factor, UPF was created to measure the sunburn protection of fabrics. And since summer equals sunshine, when the season rolls around, the feature could help you make the sale. For example, a garment with a UPF 30-plus rating reduces radiation exposure by 30 times, and only allows 1/30 of the sun’s UV rays to pass through the fabric.

Versatility. “Distributors can still accommodate the season by offering accepted business silhouettes in different fabrications,” said Strom. “If a customer gravitates toward sweaters as part of their business uniform, maybe in the summer, the distributor takes a lightweight cotton cardigan.”

Weather. The level of casual-ness in wardrobe rises proportionally with the temperatures. According to Strom, “Certain clients want to see that reflected in a distributors offering.” So be prepared.

X. Nope, nothing. But please send your suggestions to krichardson@napco.com.

Youth. “College and high-school markets are excellent for selling summer apparel,” said Raymond. Trendy tanks and T-shirts (see “T”) can help distributors break into this sector.

Zori. The little rubber sandal that could, it’s a standard Neet Feet offering with construction that can be likened to the retail brand Havianas.