Summit Group Honored for Excellence in Promotional Marketing Campaigns
Summit Group, Bloomingdale, Ill., won a Silver Pyramid in the 2016 Pyramid Award Competition sponsored by Promotional Products Association International (PPAI). PPAI recognized 35 gold, silver and bronze winners at the PPAI Awards Presentation and Reception held Jan. 12, 2016 at the House of Blues in conjunction with the PPAI Expo in Las Vegas.
The Pyramid Awards, first introduced in 1958, recognize campaigns that demonstrate the effective use of promotional products, packaging and copywriting to create integrated marketing communications programs and quantifiable results.
Summit Group also won a Silver Pyramid in the category of internal communication programs for its creative packaging solution for a major airline. The client realized that it needed a single unit for the iPhone 6 Plus, credit card device and chargers. The bag/case had to fit in the company-issued tote. The solution was a custom zippered case with elastic and mesh to organize the items within stringent safety and compliance parameters. Also included was an international travel adapter, custom case to protect the phone when not in flight, custom dual-port USB adapter to charge devices, uniform shirts for trainers and journals for note-taking.
The airline was pleased with the products, and made them available on its intranet catalog.
“[I] couldn’t have presented such a successful packaging solution to [my] client without the support of [my] team,” said Marti Tarmichael, senior account manager for Summit Group.
For more information on Summit Group, visit www.summitmg.com.