Sunny with a Chance of Event Marketing
Event marketing season (spring and summer) is approaching, which means there's no better time to brush up on your outdoor event skills than right now. From 5ks and fun runs to tailgating and branded beach incentives, we've got the tips you need to keep your clients having fun in the sun.
1. Be Distinctive
With outdoor products, the more different they are from what an end-user could find in a retail setting, the better. You need your product offerings to stand out from big-box outdoorsman stores; a comparison your suppliers are trying to avoid, and one you should be too. "We don't try to compete with the products that you'd find at a Dick's Sporting Goods," said Kelly Borre, Midwest sales manager for AAA Innovations (formerly AAA Umbrella), Norwood, N.J. "Dick's Sporting Goods, they're selling outdoor chairs for $10. That's not who we are. We're selling the coolest outdoor chairs, and the coolest outdoor market umbrellas, so your clients are comparing them to those $10 products." She mentioned a new item the company is offering, a 9′ market umbrella with built-in Bluetooth capabilities, as a distinctive item that stands out from the competition.
2. Be Mindful of Multiple Uses
There are some outdoor products that are "one-and-done" in terms of marketing uses, and while there isn't anything wrong with that per se, it also doesn't have to be the case by default. There are lots of outdoor items that can be used again and again, extending your client's marketing reach a great deal. "The majority of the items that we manufacture are all high-quality and at affordable prices, but the great thing about them is they can be used over and over again," Borre said. She explained that these reuses give the products a longevity of branding that will exceed the actual event.