Sunny with a Chance of Event Marketing
3. Consider Incentives
Given their associations with fun and luxury, higher price-point outdoor products can be a great choice for incentive and rewards programs. Suppliers like AAA Innovations offer services that make setting up or adding to a client's incentives program easy. "We also do fulfillment, so if a customer wanted to put one of our items into one of their programs and wanted to do what we call 'on-demand' shipping, they don't have to commit to a minimum quantity," said Borre. "We'll put together a grouping of five items we suggest they can offer [in the program]. We'll do the artwork, so all they need to do is upload it to their site or however they're marketing it, and they can go ahead and purchase one piece at a time," she said. She also explained that the company offers special pricing.
When adding products like coolers, chairs and other higher-end outdoor items to an incentives program, Borre recommended labeling the category as something like "lifestyle" rather than "tailgating," since the latter can have too much of a hard-partying connotation. "The corporate customer might not like that," she said.
4. Bright Is Best
Brock Taylor, director of content marketing for Woodbridge, Virginia-based BamBams, mentioned that bright colors were useful for outdoor marketing, citing the example of silicone bracelets used as a way to quickly identify event attendees or to separate people into different groups.
5. Plan for the Weather
Sometimes, weather doesn't always work in your favor, so you need to make sure whatever items you provide for the event can handle what the elements have in store. Taylor recommended the company's silicone bracelets as an outdoor item that can handle hot or cold weather just fine. He also gave some suggestions for specific seasons. "For spring, we love the FanFan which acts as a multi-function banner, which can be a noisemaker or a fan (perfect for warm days)," he said. "For fall or winter, there is nothing better than a knitted scarf. It keeps you warm and they look great."