Sunny with a Chance of Event Marketing
6. Try Direct Mail
Mailing someone an item as a way to hook them into attending an event has always been an interesting way to approach direct marketing. Any small, mailable item is a good choice, from sunscreen to soccer balls, but Taylor suggested an idea based around BamBams' Banner Pen. "Sporting a full color, retractable banner that is pulled out from the barrel of the pen, the ideas are endless, but one idea we really like is sending out a banner pen before a college orientation with a map of the campus and a schedule of events," he said. "This is super-helpful to the students who feel a little lost upon arriving."