Super Bowl Means Big Business for Seattle Custom Merch Companies

Super Bowl XLIX is less than a week away, and that means two things: one, you've got about 144 hours to mentally prepare yourself for the ridiculous amount of Buffalo wings you're going to eat, and two, sales are skyrocketing for Seattle-area custom merchandise businesses.

According to Puget Sound Business Journal, Kirkland, Washington-based Image Source has seen a 10 percent increase in sales over its normal January figures, mostly due to the number of local companies ordering co-branded Seahawks gear. Even big corporations like Microsoft are hopping aboard the Super Bowl bandwagon, with the tech giant ordering co-branded merch for incentive programs and events.