Superior Uniform Group Partners with EYELEVEL INTERACTIVE To Create Interactive Employee Uniforms
EYELEVEL INTERACTIVE, creators of patented interactive media garment technology, and Superior Uniform Group announced a strategic alliance that will make interactive uniform apparel available in thousands of businesses across the United States, including some of the nation’s largest retail, drug, grocery and restaurant chains.
This licensing deal marks the introduction of EYELEVEL INTERACTIVE's iPOPS (Interactive Point of Purchase System) into the marketplace with the concept of interchangeable panels that include advertising and promotions directly applied to the front and/or the back of the employee uniform.
“As both the advertising and image apparel industries evolve with the introduction of new technologies and changing consumer demands, Superior Uniform Group is perfectly positioned, through our 90-year-old uniform company’s vast resources and our national relationships, to bring EYELEVEL INTERACTIVE’S vision for iPOPS to reality and directly to consumers,” says Superior Uniform Group CEO Michael Benstock. “This timely execution of new media and technology has unlimited potential for our customers to target their specific audiences by being at the forefront of the most cutting-edge marketing and advertising tool in the retail space.”
The iPOPS on the uniforms will contain EYELEVEL INTERACTIVE's EI Tag technology which provides opportunities for marketers to reach consumers in the store and at the point of purchase. An EI Tag is EYELEVEL INTERACTIVE'S proprietary branded MAC (mobile action code). EI Tag is a geometric, multicolored, two-dimensional, specific matrix barcode, which holds data that becomes accessible when scanned by a wireless mobile device, such as an iPhone or Android.
The EI Tag captures data and provides trackable in-store promotions. It is capable of delivering immediate "Use It Or Lose It" coupons to consumers that may be instantly redeemed at checkout locations via the consumer's wireless mobile device. EYELEVEL INTERACTIVE's iPOPS includes website analytics that allows Superior Uniform Group customers to monitor detailed statistics such as reach and time spent viewing. EYELEVEL INTERACTIVE and Superior Uniform Group envision this as an additional way for retailers and businesses to create consumer loyalty programs and employee incentive programs.