Superior Uniform Group Partners with EYELEVEL INTERACTIVE To Create Interactive Employee Uniforms
This licensing deal marks the introduction of EYELEVEL INTERACTIVE's iPOPS (Interactive Point of Purchase System) into the marketplace with the concept of interchangeable panels that include advertising and promotions directly applied to the front and/or the back of the employee uniform.
“As both the advertising and image apparel industries evolve with the introduction of new technologies and changing consumer demands, Superior Uniform Group is perfectly positioned, through our 90-year-old uniform company’s vast resources and our national relationships, to bring EYELEVEL INTERACTIVE’S vision for iPOPS to reality and directly to consumers,” says Superior Uniform Group CEO Michael Benstock. “This timely execution of new media and technology has unlimited potential for our customers to target their specific audiences by being at the forefront of the most cutting-edge marketing and advertising tool in the retail space.”