Superior Uniform Group Recognized for Design Excellence for Promotional Apparel

Superior Uniform Group, Seminole, Fla., announced two of its customers, Hilton Hotels and Ruby’s Restaurant Group, took home winning trophies from this year’s National Association of Uniform Manufacturers and Distributors (NAUMD) Image of the Year (IOY) award ceremony. The Image of the Year Awards, held on March 6 at the Rio All Suite Hotel & Casino in Las Vegas, recognized leaders in the corporate uniform and image apparel industry. This is Superior Uniform Group’s fourth straight year claiming an Image of the Year win.

• Judges evaluated each of the submissions using the following criteria:
• Overall design excellence of the program;
• Harmonious design within the environment where the outfits are worn and utilized;
• Innovativeness of the overall design;
• Effectiveness in meeting the image goals of the end-user;
• Innovative use of fabric, design and accessories to build an image fitting the corporation’s needs.

Superior Uniform Group’s design and merchandising team collaborated with Hilton executives on creating an apparel program that achieves both elegance and functionality. Hilton wanted an image program that incorporated their sustainability goals--focusing in key environmental commitments of sustainability and full-circle recycling. They also wanted their image program to create a high level of employee satisfaction by being both comfortable and sophisticated. Since each property employs many different positions, they used color to create a serene yet elegant palette, blending natural tones with classic black accents. Superior Uniform Group’s Appel & Brooks brand of eco-friendly suiting, housekeeping and maintenance garments were easily customized for Hilton’s tastes and reflected the style of the Hilton brand.

“We’re excited to work with a company like Hilton that promotes sustainability throughout its hotels,” said Janice Henry, vice president of design, Superior Uniform Group. “Not only did we work to provide options that embodied the luxurious upscale image of Hilton, but the eco-friendly garments don’t require professional laundering either, which minimizes the use of chemicals during cleaning and reduces our carbon footprint on the earth.”