- Judges evaluated each of the submissions using the following criteria:
- Overall design excellence of the program;
- Harmonious design within the environment where the outfits are worn and utilized;
- Innovativeness of the overall design;
- Effectiveness in meeting the image goals of the end-user;
- Innovative use of fabric, design and accessories to build an image fitting the corporation’s needs.
Superior Uniform Group’s design and merchandising team collaborated with Hilton executives on creating an apparel program that achieves both elegance and functionality. Hilton wanted an image program that incorporated their sustainability goals--focusing in key environmental commitments of sustainability and full-circle recycling. They also wanted their image program to create a high level of employee satisfaction by being both comfortable and sophisticated. Since each property employs many different positions, they used color to create a serene yet elegant palette, blending natural tones with classic black accents. Superior Uniform Group’s Appel & Brooks brand of eco-friendly suiting, housekeeping and maintenance garments were easily customized for Hilton’s tastes and reflected the style of the Hilton brand.
- Companies:
- Awards
- I.M.A.G.E., Inc.
- Places:
- Southern California