Survival of the Fittest
Suppliers are combining
performance-ready
and durable jackets to appeal
to active, outdoorsy
end-buyers this winter
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It is September. Repeat that to yourself a few times, because it is hard to believe. The months of barbecues, beach days and hair-frizzing humidity are over. You've already sent out your back-to-school promotions and now you're focusing on the shiver-inducing task of selling outerwear. The jackets are not bothersome, but what they mean (below zero weather, snowstorms and black ice) is unwelcome.
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- Companies:
- Dri Duck Traders
- Tonix
E
Colleen McKenna
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