Survival of the Fittest

Once you take the time to really explore the outer garments for this winter, you might cheer up. They have well-constructed shells to combat the weather and extra lining to trap body heat. They even include stylish additions like elbow pleats and ribbed cuffs to appeal to the outdoorsman and sartorialist in everyone. Two industry experts broke down the most important elements of outerwear sales: shells, linings, styles, fits and trends. After you read their advice, you might even find yourself enjoying the cooler temperatures as you gather more clients to buy these fashionably durable coats.